Try an Internal Press Release before starting new Products

Years ago, Amazon pioneered a process for making sure that their products met true market needs. Before they start development on an product, the product manager writes an internal press release announcing the finished product. This process ensures that the product remains oriented around customer needs rather than technological capabilities.

Considering the products that Amazon has launched in recent years, ranging from Kindle to AWS, this approach to product development seems to be working.

This article provides detailed steps for using the process to write a press release from your own pre-developed product.

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