Tips for Writing a New Hire Press Release: How to Catch People’s Attention

I recommend avoiding descriptions such as, “He/she prefers her coffee white, enjoys Scandinavian literature, and films by Almodóvar, Altman, and Allen. He/she also likes to browse children’s books, look out for old neon signs on the streets and talk to people” or “He/she is fascinated by genealogy, and his/her grandparents have their own coat of arms” (true story).

It’s a sure-fire way of getting your message thrown into the category of meme stories which “made a journalist’s day,” by making the journalist the only person who laughs.

Headshots and creative photos for your new hire press release

Including them in your new employee announcement press release is an absolute MUST[4], though it is not so obvious for everyone. It happened to me once that I received a press release announcing three new hires at a company where none of the photos attached were signed. The news was to be published ASAP, as it was about a big brand, so I had to compare the photos they sent me with the photos of these people on LinkedIn.

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