Tips for Writing a New Hire Press Release: How to Catch People’s Attention
Headshots and creative photos for your new hire press release
Including them in your new employee announcement press release is an absolute MUST[4], though it is not so obvious for everyone. It happened to me once that I received a press release announcing three new hires at a company where none of the photos attached were signed. The news was to be published ASAP, as it was about a big brand, so I had to compare the photos they sent me with the photos of these people on LinkedIn.
Finally, on a number of occasions I received press releases with an attached selfie (taken in a bathroom), a photo of a lady wearing a shirt buttoned up to the top with a giant bow (I don’t remember who she was, but the bow I’ll remember forever), but nothing beats a photo of a recognized specialist of a large institution who chose to attach a photo of herself wearing a head wreath.
References
- ^ new employee (or promotion) announcement press release template (prowly.com)
- ^ Digital, interactive press releases (prowly.com)
- ^ new hire press release template (templates.prowly.com)
- ^ is an absolute MUST (prowly.com)
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