Digital, interactive press releases^[2] are a great way to do this.

Although journalists may be a little bit hesitant in the beginning, your news will definitely stick in their memory. Unlike traditional press releases, a digital press release is easy to copy, easy to download and difficult not to notice. If you’re unfamiliar with this type of press release, check out this new hire press release template^[3] or the examples below, and you’ll quickly understand their PR potential.

New team member press release example:

Multiple new hire announcement press release example:

Employee promotion announcement press release example:

Getting more personal – additional questions you can ask your new hire

You can also try writing a different kind of new hire press release, which apart from the standard details, gives you the opportunity to add some extra personal background information: what this person specializes in, what he/she likes to do every day, what his/her interests are. A seemingly insignificant description inspired me to write a lifestyle piece on how PR pros spend their time after work.

I recommend avoiding descriptions such as, “He/she prefers her coffee white, enjoys Scandinavian literature, and films by Almodóvar, Altman, and Allen. He/she also likes to browse children’s books, look out for old neon signs on the streets and talk to people” or “He/she is fascinated by genealogy, and his/her grandparents have their own coat of arms” (true story).

It’s a sure-fire way of getting your message thrown into the category of meme stories which “made a journalist’s day,” by making the journalist the only person who laughs.