Tips for Writing a New Hire Press Release: How to Catch People’s Attention

Someone may even come to think that a big name or a famous brand is a good enough recipe for a successful personnel change announcement. And though it is true, I know cases when the author missed this communication opportunity and presented the name of the new person… only in the second paragraph, following a rather lengthy description of the brand itself. I remember once I was so impressed with one announcement release I read that several days later I reached out to that person asking for an expert comment. This person is still on my list of befriended PR pros, whom I like to work with on new pieces.

Make sure your new employee (or promotion) announcement press release answers the following questions:

  • Who is the new employee (or person being promoted)?
  • What will be his/her function in the company?
  • What was his/her previous job/position?
  • How many years of experience does he/she have?
  • Who did she replace in this position (or is it a newly created function)?
  • (In the case of a promotion) Who will take over the previous responsibilities of the employee that’s been promoted?

Use an interactive press release to spread the word about your new hire announcement

Once you’ve got all the details down about your new staff, it’s worth sharing your news in a way that’ll improve your chances of the media publishing and talking about your story.

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