Tips for Writing a New Hire Press Release: How to Catch People’s Attention

A perfect new hire press release template?

If you’re short on time, we’ve created a useful new employee (or promotion) announcement press release template[1] that you can use. However, if you’re looking to create an exceptional new hire press release, let me show you watch to watch out for.

Let’s start with a mental exercise.

Here are two types of headlines: “A new PR Pro in The Company” and “John Smith joins The Company.”

In the first case, you get the impression that the person is “one of many.” The second headline suggests that the employee will strengthen the team because his/her name was announced in the headline. Which of these two new hire examples has got you thinking “who is it?” and thus aroused your curiosity?

New Hire Press Releases ExamplesNew Hire Press Releases Examples

A while back when I worked at the editorial office of one of the leading Polish PR platforms, I used to receive a new hire announcement press release virtually every day. These type of stories had their own section in our daily newsletter. Today, I still like to follow announcements on staff changes. They show the dynamics of the job market. I often think to myself, “This person started here and now he/she’s here.” After I have spent years of editing this type of news, I can see now that the way they’re crafted didn’t change much.

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