If I could recommend one thing to improve the value of the content you share with employees, what would I suggest?
Employees despise press releases because they hate packaged or “spun” communication, old news, and anything that wastes their time without adding value.
As one employee in a recent focus group told me, “I find (most communication) to be perfectly crafted, perfect words that don’t tell us much.”
And another employee said, “Too much of (communication) is a sort of gloss-over loaded with business speak.”
And another: “We get so much information that is just wasting our time. It’s just something being sent with no purpose.”
If employees don’t find press releases valuable, why do communicators use them? The painful truth is that it’s easy to do so. Releases are approved copy and a no-sweat way to provide “news” to employees.