InternalPortal.com

Years ago, Amazon pioneered a process for making sure that their products met true market needs. Before they start development on an product, the product manager writes an internal press release announcing the finished product. This process ensures that the product remains oriented around customer needs rather than technological capabilities. Considering the products that Amazon has launched in recent years,...

What is a Press Release? A press release is a written document prepared for the media – also called the press – that announces something newsworthy. This 1-3-page document is disseminated to the media in the hopes that reporters and editors will use the information contained within in an upcoming TV or radio broadcast, in a newspaper or magazine issue,...

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy[1], being old school isn’t advantageous for your business or your brand. Ten years ago, people still relied on morning papers for news.

Whenever I talk to someone about the Working Backwards[1] process used by Amazon to define new products the first thing I get asked is, “Do you have an example you can share?” Before now, I didn’t. All the examples I had were internal press releases I or others had written at Amazon. Now, I do! Below is a basic template...