Category: Internal Access

A perfect new hire press release template? If you’re short on time, we’ve created a useful new employee (or promotion) announcement press release template[1] that you can use. However, if you’re looking to create an exceptional new hire press release, let me show you watch to watch out for. Let’s start with a mental exercise. Here are two types of...

If I could recommend one thing to improve the value of the content you share with employees, what would I suggest?  That’s easy: Stop posting press releases on your intranet and other internal communication channels.[1] Employees despise press releases because they hate packaged or “spun” communication, old news, and anything that wastes their time without adding value.  As one employee...

What is a Press Release? A press release is a written document prepared for the media – also called the press – that announces something newsworthy. This 1-3-page document is disseminated to the media in the hopes that reporters and editors will use the information contained within in an upcoming TV or radio broadcast, in a newspaper or magazine issue,...

Years ago, Amazon pioneered a process for making sure that their products met true market needs. Before they start development on an product, the product manager writes an internal press release announcing the finished product. This process ensures that the product remains oriented around customer needs rather than technological capabilities. Considering the products that Amazon has launched in recent years,...