Amazon Press Release

Find below the description of each section, or download the .doc version by following this link:

For inspiration, see also the official Amazon Press Releases repository here: http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-news&nyo=0^[1]

Heading — Name the product (or service) in a way the reader (i.e. your target customers) will understand.

Sub-Heading — Describe who the market for the product (or service) is and what benefit they get. One sentence only underneath the title.

Summary — Give a summary of the product (or service) and the benefit. Assume the reader will not read anything else so make this paragraph good.

Problem — Describe the problem your product (or service) solves.

Solution — Describe how your product (or service) elegantly solves the problem.

Quote from You — A quote from a spokesperson in your company.

How to Get Started — Describe how easy it is to get started.

Customer Quote — Provide a quote from a hypothetical customer that describes how they experienced the benefit.

Closing and Call to Action — Wrap it up and give pointers where the reader should go next.