Find below the description of each section, or download the .doc version by following this link:
For inspiration, see also the official Amazon Press Releases repository here: http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-news&nyo=0
Heading — Name the product (or service) in a way the reader (i.e. your target customers) will understand.
Sub-Heading — Describe who the market for the product (or service) is and what benefit they get. One sentence only underneath the title.
Summary — Give a summary of the product (or service) and the benefit. Assume the reader will not read anything else so make this paragraph good.
Problem — Describe the problem your product (or service) solves.
Solution — Describe how your product (or service) elegantly solves the problem.
Quote from You — A quote from a spokesperson in your company.
How to Get Started — Describe how easy it is to get started.
Customer Quote — Provide a quote from a hypothetical customer that describes how they experienced the benefit.
Closing and Call to Action — Wrap it up and give pointers where the reader should go next.
- ^ http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-news&nyo=0 (phx.corporate-ir.net)
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