Do you see why some of these outfits can charge next to nothing for “distributing” your press release? They think you’ll be happy that the release was sent to lots of places, when the real success comes from people receiving and reading your release. That’s why we cultivate personal relationships with our sources, so your individual release is highly likely to reach their personal inboxes.
4. At eReleases, you can get to know your editor.
How that is different? Some other companies are little more than automated online systems that take your press release and blast it out, spam-style, to huge numbers of email addresses and websites. Then they say your release got lots of “views” or “pickups.” And if they do have any humans minding the store when you call, they’re likely to be in a massive call center in a third-world country where every support rep is named Bob.
In contrast, our editors all work together in our office in Maryland, and have actual journalism backgrounds. If you choose, you can have your later press releases handled by the same person who handled your first one. We think that a personal relationship leads to better results for you.
5. Our distribution is nationwide.
How that is different? Earlier we talked about how some companies claim they used a “newswire” or even that they themselves are newswires, when they actually did not and are not. Another game they’ll play, in order to keep their expenses down, is to negotiate some limited distribution on a wire so they can claim your release “went out on the wire.”
In reality it was to a very limited audience, but they don’t tell you that. At eReleases, we pay lots of money for special access to the full, nationwide distribution of PR Newswire, so you get maximum exposure.
6. We send you proof of distribution, with links you can test yourself: our WireWatch™ Report.
How that is different? Your press release is too important to take someone’s word that it was distributed properly. That’s why we don’t just tell you that it went out–we give you the links so you can see for yourself.
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