5 Reasons Why the Press Release Still Matters

On the other hand, a press release is a factual account of something newsworthy. Your press release needs to provide the full story, including the who, what, where, when, and why. Always remember to include why your news matters, if you want to get the attention of journalists. Press releases work well for personnel announcements, new openings, and product launches. Writing a clear, concise press release goes a long way and will help you establish a trusted relationship with journalists.

Remember, the media need timely, relevant pitches. They need information before the news happens- not after or during- so make sure to have information ready for a quick turn-around.

Over time journalists will be reaching out to you for a story idea or expert quote.


  • Business Credibility. The media and consumers view press releases as a trusted source of data and information. The 2019 Edelman Trust Barometer Special Report: In Brand’s We Trust, an eight-country study, shows the majority of consumers across multiple demographics say brand trust is essential to buying.Consistently distributing accurate press releases allows you to build credibility over time with journalists as well as existing and potential customers. It is especially useful for start-ups and growing small businesses to get positive word out about themselves.

    With an in-house writer, you control your brand’s voice, message, and perception. In addition to publicizing important company information, the press release can be used to mitigate an internal crisis or negative external press. By providing credible facts without spin, you can clarify internal conflict to reestablish a positive brand image and public perception.


    1. Build SEO traffic. A well-written press release utilizing SEO best practices for search algorithms allows search engines to find, match, index, and rank your press release. With 63,000 searches per second, having a high-ranking press release on Google and other search engines provides enhanced exposure to current and future customers. Releases posting on PRNewswire.com see 2x the page views as the nearest competitor.Search algorithms are looking for well-written content that naturally incorporates keywords and links, so make sure to focus on using natural language and providing high-quality links in your press releases. Proper keyword usage, quality links, and consistent distribution allow you to develop authority in an industry.
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