5 Reasons Why the Press Release Still Matters

With the increase of social media, data-driven storytelling, and the 24/7 news cycle, the press release has evolved while remaining a relevant part of your marketing strategy.

How people communicate around the world has changed drastically in the last decade. Social media, blogging, influencers, and television have created a world of 24/7 news consumption. So it would be easy to write off the press release as an archaic marketing strategy, but that would be a mistake.

Like everything in life, the press release has evolved within the online world of marketing and public relations. According to Cision’s 2019 Global State of the Media report[1], 65% of journalists believe audience metrics have changed the way they evaluate stories. Journalists continue to look to PR professionals for content specific to their audience, and this relationship has only become more valuable.

In addition to journalists, consumers have direct access to press releases through online distributors. The key to standing out to both journalists and consumers is to focus on distributing a well-written press release that clearly promotes something significant and specific.

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